Ch 1. Write about it

16. So basically the more you advertise, the more people will know about your business, and the more money you will make. Even though market research can get costly its still a good thing to do. Market research provides businesses with information about their customers, their competitors and overall their industry.





17. They let me compare different prices,and qualities of a product before i buy.





18. anything i buy can affect businesses. Such as my phone company. I use US Cellular because they have great service, and prices. They may not have as cool as phones as say Sprint, or Verizon, but im happy with the service that i get at US Cellular.




21. Samples>>Simple Confidentiality Agreement – This agreement is very straight forward and simple. It was drafted primarily for use by an individual wishing to disclose information that needs to be kept secret to another individual.

Another Simple Confidentiality Agreement – This agreement is also very straight forward and simple. It was drafted primarily for use by an individual wishing to disclose information that needs to be kept secret to a business entity or group.

Confidentiality Agreement

It is understood and agreed to that the below identified discloser of confidential information may provide certain information that is and must be kept confidential. To ensure the protection of such information, and to preserve any confidentiality necessary under patent and/or trade secret laws, it is agreed that

1. The Confidential Information to be disclosed can be described as and includes:

Invention description(s), technical and business information relating to proprietary ideas and inventions, ideas, patentable ideas, trade secrets, drawings and/or illustrations, patent searches, existing and/or contemplated products and services, research and development, production, costs, profit and margin information, finances and financial projections, customers, clients, marketing, and current or future business plans and models, regardless of whether such information is designated as “Confidential Information” at the time of its disclosure.

2. The Recipient agrees not to disclose the confidential information obtained from the discloser to anyone unless required to do so by law.

3. This Agreement states the entire agreement between the parties concerning the disclosure of Confidential Information. Any addition or modification to this Agreement must be made in writing and signed by the parties.

4. If any of the provisions of this Agreement are found to be unenforceable, the remainder shall be enforced as fully as possible and the unenforceable provision(s) shall be deemed modified to the limited extent required to permit enforcement of the Agreement as a whole.

WHEREFORE, the parties acknowledge that they have read and understand this Agreement and voluntarily accept the duties and obligations set forth herein.

Recipient of Confidential Information:

Name (Print or Type):

Signature:

Date:

Discloser of Confidential Information:

Name (Print of Type):

Signature:

Date:













Standard Confidentiality Agreement – This agreement is a more traditional agreement that includes what companies normally would expect to see in a Confidentiality Agreement, and is more complete than either of the above Simple Agreements. It would be appropriate for use in the situation where the receiver of the confidential information is a savy individual or establish business entity or group.

Mutual Confidentiality Agreement – This agreement is a traditional agreement, including the most common provisions that most savy individuals and established business would expect to see. It would be appropriate for use when both parties wish to exchange confidential information.